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Brand Protection Research Study
Brand Protection Fact Sheet
9 steps to a stronger brand
Making the connection between IoT security and brand trust
The lack of a strong IoT security strategy may be setting many companies up for risks that could result in costly, long-term brand damage.
Counterfeiting: A costly problem that's growing worse
Manufacturers are working with U.S. lawmakers to stop product counterfeiting, which drains the global economy, slows business growth and innovation and risks consumer safety.
Proactive steps help combat counterfeiting
The global response to counterfeit markets has escalated with additional time, energy and resources spent to protect brand identity and intellectual property.
How well do your marketing claims differentiate your brand?
7 tips to boost the credibility of your marketing claims
Make effective sustainability claims
Avoid “greenwashing” (overstating sustainable attributes) and “green blushing” (understating sustainable attributes). Find out how to credibly position your sustainability programs in the marketplace.
Counterfeit iPhone adapters
Learn about the dangers of counterfeit power adapters and how UL helps combat counterfeiting worldwide.
Testing marketing claims of furniture stability
Learn what it takes to build a brand protection program
Now that’s music to my ears
UL blends science and human experience to help audio device manufacturers define a quality listening experience.
Leading with change
Distributed energy offers challenges and benefits
Distributed energy resources offer global cities new challenges and new benefits While a smarter grid enables the use of new power technologies, it can also expose us to new challenges including...
Mission first for UL’s Ken Boyce
Mission first for UL’s Ken Boyce Ken Boyce might be known for his leadership and deep understanding of complex issues, but it's his desire to help make the world better and safer that guides him...
Changes in Europe's cybersecurity landscape
Preparing for the future of business operations with AGVs
Preparing for the future of business operations with AGVs From unmanned service vehicles to unmanned industrial trucks, UL evaluates the battery and guidance systems of Automated Guided Vehicles...
Thinking holistically about brand and reputation risk
Caution: Your brand reputation may be at risk