Explore new UL research on brand trust

Strong brands create tremendous value for companies by attracting customers, employees and investors. In today’s always-on world, brand threats can strike at any time from anywhere and quickly erode brand equity. 

UL surveyed 300 decision-makers worldwide to understand their brand protection and brand management perceptions and practices.

Explore the results today and discover new approaches to reduce brand risk and gain customer trust. 

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Checklist: Essential elements of a brand protection strategy
Checklist: Essential elements of a brand protection strategy

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Making the connection between IoT security and brand trust
Making the connection between IoT security and brand trust

The lack of a strong IoT security strategy may be setting many companies up for risks that could result in ...