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Building a successful brand in the age of sustainability
Corporate social responsibility (CSR) is more than just a public relations tool. Today's consumers seek out companies with sustainable business practices, making CSR essential to your brand strategy.
Checklist: Essential elements of a brand protection strategy
Explore new research on brand and reputation risk
Making the connection between IoT security and brand trust
The lack of a strong IoT security strategy may be setting many companies up for risks that could result in costly, long-term brand damage.
Caution: Your brand reputation may be at risk
Counterfeiting: A costly problem that's growing worse
Manufacturers are working with U.S. lawmakers to stop product counterfeiting, which drains the global economy, slows business growth and innovation and risks consumer safety.
Thinking holistically about brand and reputation risk
Proactive steps help combat counterfeiting
The global response to counterfeit markets has escalated with additional time, energy and resources spent to protect brand identity and intellectual property.
How well do your marketing claims differentiate your brand?
7 tips to boost the credibility of your marketing claims
Make effective sustainability claims
Avoid “greenwashing” (overstating sustainable attributes) and “green blushing” (understating sustainable attributes). Find out how to credibly position your sustainability programs in the marketplace.
Counterfeit iPhone adapters
Learn about the dangers of counterfeit power adapters and how UL helps combat counterfeiting worldwide.
Under the lens: claiming green
Testing marketing claims of furniture stability
Learn what it takes to build a brand protection program
Help your brand stand above the competition
Now that’s music to my ears
UL blends science and human experience to help audio device manufacturers define a quality listening experience.
UL a leader in enhancing and protecting brands