Enhancing and Protecting Brand

Gain a better understanding of inherent risks to your business and brand, and discover tried and true approaches to mitigating risk, protecting your brand and ensuring it’s seen in a positive and trustworthy manner.

  • Brand Protection Research Study

    Brand Protection Research Study

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  • Brand Protection Fact Sheet

    Brand Protection Fact Sheet

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  • Schneider Electric battles product counterfeiting with custom training

    Schneider Electric battles product counterfeiting with custom training

    Schneider Electric collaborated with UL to reduce product counterfeiting by creating an innovative online training program for global law enforcement and customers officials.

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  • Building a successful brand in the age of sustainability

    Building a successful brand in the age of sustainability

    Corporate social responsibility (CSR) is more than just a public relations tool. Today's consumers seek out companies with sustainable business practices, making CSR essential to your brand strategy.

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  • Five reasons product quality matters

    Five reasons product quality matters

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    Learn from market leaders about building trust for your brand

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  • 9 steps to a stronger brand

    9 steps to a stronger brand

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  • Making the connection between IoT security and brand trust

    Making the connection between IoT security and brand trust

    The lack of a strong IoT security strategy may be setting many companies up for risks that could result in costly, long-term brand damage.

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  • Caution: Your brand reputation may be at risk

    Caution: Your brand reputation may be at risk

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  • Counterfeiting: A costly problem that's growing worse

    Counterfeiting: A costly problem that's growing worse

    Manufacturers are working with U.S. lawmakers to stop product counterfeiting, which drains the global economy, slows business growth and innovation and risks consumer safety.

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  • Thinking holistically about brand and reputation risk

    Thinking holistically about brand and reputation risk

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  • Proactive steps help combat counterfeiting

    Proactive steps help combat counterfeiting

    The global response to counterfeit markets has escalated with additional time, energy and resources spent to protect brand identity and intellectual property.

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  • How well do your marketing claims differentiate your brand?

    How well do your marketing claims differentiate your brand?

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  • 7 tips to boost the credibility of your marketing claims

    7 tips to boost the credibility of your marketing claims

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  • Make effective sustainability claims

    Make effective sustainability claims

    Avoid “greenwashing” (overstating sustainable attributes) and “green blushing” (understating sustainable attributes). Find out how to credibly position your sustainability programs in the marketplace.

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  • Counterfeit iPhone adapters

    Counterfeit iPhone adapters

    Learn about the dangers of counterfeit power adapters and how UL helps combat counterfeiting worldwide.

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  • Under the lens: claiming green

    Under the lens: claiming green

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  • Testing marketing claims of furniture stability

    Testing marketing claims of furniture stability

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  • Learn what it takes to build a brand protection program

    Learn what it takes to build a brand protection program

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  • Help your brand stand above the competition

    Help your brand stand above the competition

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  • Now that’s music to my ears

    Now that’s music to my ears

    UL blends science and human experience to help audio device manufacturers define a quality listening experience.

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