Enhancing and Protecting Brand

Gain a better understanding of inherent risks to your business and brand, and discover tried and true approaches to mitigating risk, protecting your brand and ensuring it’s seen in a positive and trustworthy manner.

  • Making the connection between IoT security and brand trust

    Making the connection between IoT security and brand trust

    The lack of a strong IoT security strategy may be setting many companies up for risks that could result in costly, long-term brand damage.

    Read Article
  • Caution: Your brand reputation may be at risk

    Caution: Your brand reputation may be at risk

    Read Article
  • Understanding the global impact of counterfeiting

    Understanding the global impact of counterfeiting

    Manufacturers are working with U.S. lawmakers to stop product counterfeiting, which drains the global economy, slows business growth and innovation and risks consumer safety.

    Read Article
  • Proactive steps help combat counterfeiting

    Proactive steps help combat counterfeiting

    The global response to counterfeit markets has escalated with additional time, energy and resources spent to protect brand identity and intellectual property.

    Read Article
  • Do your marketing claims differentiate your brand?

    Do your marketing claims differentiate your brand?

    View this infographic for an overview of UL Verification, an innovative program that helps brands differentiate their products and simplify customer buying decisions.

    Read Article
  • ×

    Learn from market leaders about building trust for your brand

    Country of Residence
    Thank you!
    Error - something went wrong!
  • 7 tips to boost the credibility of your marketing claims

    7 tips to boost the credibility of your marketing claims

    In today’s marketplace, anyone can claim anything about a product or service. A Product or service needs to be backed by reliable information and proof that it delivers on its promises.

    Read Article
  • Make effective sustainability claims

    Make effective sustainability claims

    Avoid “greenwashing” (overstating sustainable attributes) and “green blushing” (understating sustainable attributes). Find out how to credibly position your sustainability programs in the marketplace.

    Read Flipbook
  • Counterfeit iPhone adapters

    Counterfeit iPhone adapters

    Learn about the dangers of counterfeit power adapters and how UL helps combat counterfeiting worldwide.

    Read Flipbook
  • Under the lens: claiming green

    Under the lens: claiming green

    Read Flipbook
  • Testing marketing claims of furniture stability

    Testing marketing claims of furniture stability

    Read Article
  • Learn what it takes to build a brand protection program

    Learn what it takes to build a brand protection program

    Read Flipbook
  • Help your brand stand above the competition

    Help your brand stand above the competition

    Read Article
  • Now that’s music to my ears

    Now that’s music to my ears

    UL blends science and human experience to help audio device manufacturers define a quality listening experience.

    Read Article
  • UL a leader in enhancing and protecting brands1:31

    UL a leader in enhancing and protecting brands

    Watch Video
  • loading
    Loading More...