Enhancing and Protecting Brand

Gain a better understanding of inherent risks to your business and brand, and discover tried and true approaches to mitigating risk, protecting your brand and ensuring it’s seen in a positive and trustworthy manner.

  • Proactive steps help combat counterfeiting

    Proactive steps help combat counterfeiting

    The global response to counterfeit markets has escalated with additional time, energy and resources spent to protect brand identity and intellectual property.

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  • Do your marketing claims differentiate your brand?

    Do your marketing claims differentiate your brand?

    View this infographic for an overview of UL Verification, an innovative program that helps brands differentiate their products and simplify customer buying decisions.

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  • 7 tips to boost the credibility of your marketing claims

    7 tips to boost the credibility of your marketing claims

    In today’s marketplace, anyone can claim anything about a product or service. A Product or service needs to be backed by reliable information and proof that it delivers on its promises.

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  • Make effective sustainability claims

    Make effective sustainability claims

    Avoid “greenwashing” (overstating sustainable attributes) and “green blushing” (understating sustainable attributes). Find out how to credibly position your sustainability programs in the marketplace.

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  • Counterfeit iPhone adapters

    Counterfeit iPhone adapters

    Learn about the dangers of counterfeit power adapters and how UL helps combat counterfeiting worldwide.

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    Learn from market leaders about building trust for your brand

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  • Under the lens: claiming green

    Under the lens: claiming green

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  • Testing marketing claims of furniture stability

    Testing marketing claims of furniture stability

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  • Protecting brands from product counterfeiting

    Protecting brands from product counterfeiting

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  • Help your brand stand above the competition

    Help your brand stand above the competition

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  • Now that’s music to my ears

    Now that’s music to my ears

    UL blends science and human experience to help audio device manufacturers define a quality listening experience.

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  • UL enterprise overview video1:31

    UL enterprise overview video

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